Anheuser Busch - Natural light
72 & Sunny and StarBeast tickle (and taunt) adult-college audiences in this collection of absurd Natural Lite Beer commercials inspired by the Monty Python interstitial animations.
With cut-and-paste live-action and vfx we created unique, unforgettable spots to entice the Adult Swim crowd.
Here’s how we helped 72&Sunny and Natural Light Beer bring their vision to live!
For the first-ever Natural Lite Beer commercials, 72 & Sunny asked us to create spots to entice the Adult Swim crowd. Inspired by the Monty Python interstitial animations, StarBeast blended cut-and-paste animation, live-action and VFX to create some unique, unforgettable spots. Here's how we helped 72 & Sunny and Natural Lite Beer bring their vision to life!
- Create an unforgettable and ownable visual language for Natural Light Beer.
- Target the over-21 college market.
- Write scripts that would entice Adult Swim and late night audiences.
WHY WE LOVED THIS PROJECT
- We got to UNLEASH. We threw every crazy idea at these spots, from breakdancing bananas to piñatas.
- We had free reign to create, design and animate an unforgettable experience.
- We partnered in a true collaboration with the agency team at 72 & Sunny.