Porsche - Cayenne Reveal Event

Cayenne Reveal Event

Porsche, Must Films and StarBeast immerse a live audience into a dream-like driving adventure in a live stage production that featured seven, 15-foot high screens.

Porsche, Must Films and StarBeast immerse a live audience into a dream-like driving adventure as part of a live stage production that featured seven 15-foot high screens. Porsche and Must Films wanted to create a memorable visual experience for their 2019 Cayenne reveal event in Chengdu, China. The idea included a stage large enough to feature the newest Cayenne models driving through a variety of landscapes – some real, some fantastical. They needed to combine floor projections with high definition LED screens to create a bigger-than-life, immersive driving experience for the audience. This sounded like just the artistic and technical challenge that we LOVE. Here’s how we helped Porsche & Must Films bring their vision to life!

CLIENT VISION

  • Porsche and Must Films wanted to create an impactful visual experience for the 2019 Cayenne Reveal event in Chengdu, China.
  • The visuals needed to tell a story that felt adventurous and dreamlike.
  • The content needed to fill seven 15-foot high screens in high-quality resolution.

WHY WE LOVED THIS PROJECT

  • This was another chance to play on BIG screens, which we love both as a creative adventure and a technical challenge.
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