4b studios and StarBeast keep audiences on edge in this surprising, Ring-inspired story as part of the launch for the new ASUS Zenfone.
4b Studios came to us and were like, “We want to create an original viral video to attract an 18-30 tech-savvy audience and showcase the features of the new ZenFone. And we were like, “Can we blend comedy and horror film tropes inspired by the Ring?” And they were like, “Yes,” and we were like “YESSSSSS.” Here’s how we helped 4b Studios & ASUS capture more than 2 million views and bring their vision to life!
- Create a Ring-inspired video with a surprising story twist.
- Highlight the ZenFone live-streaming beautification feature.
- Combine horror and comedy genres.
- Appeal to target audience of tech-savvy 18-30 somethings.
WHY WE LOVED THIS PROJECT
- We got to travel to Taiwan, which ruled.
- We created our own original horror story.
- We worked with a stellar cast and crew, with a special shout-out to our great makeup and wardrobe team.